Archive for October, 2008

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<strong>Why monetize your blog? Why not?</strong>

Earning an income from your blog is not just about the extra cash - it’s also a practical means to reward yourself. Plus, you could use your earnings to provide better support for your site, whether technical or administrative.

But not every advertising opportunity available might work for your blog. Certain factors do affect how well an advertising type works depending on the nature and content your blog has.

Learn to choose the best web blog advertising that will promote your site and maximize your earning potential.

Types of web blog advertising you can use:

Pay-per-click or PPC

PPC advertising is easily the most basic form of advertising a blog can use. It works simply: place a PPC ad on your blog and the advertiser will pay you for every click generated by the ad. Every time a visitor points his cursor on this ad and clicks, you earn money. The cost per click will vary, depending on the type of ad that will run, the value of the keyword/s or who your advertiser will be.

Pay-per-action or PPA

The PPA is sometimes preferred by advertisers because it translates to having your blog visitors perform a desired action. This action can be different things - a visitor could subscribe to the advertiser’s newsletter, sign up for membership or buy merchandise.

Pay-per-impression or PPI

An advertiser using PPI with your blog will pay you for every opportunity his ads appear on your blog page. This will require some sort of clever strategy on your part but if you know how to use this type of blog advertising, it can work in your favor.

Choosing web blog advertising

The three types of web blog advertising mentioned earlier can work with different types of ads. These ads include:

Contextual ads

The type of contextual ads you will be carrying will depend on the content found on the page

there these ads will appear. The key here is to ensure relevance. After all, if you’re talking about plasma TVs on your blog, what sense would an ad about home loans have on the same page?

Contextual ads work best for you if your blog’s content deals with a specific topic on a regular

basis. This often means that you have traffic that is highly targeted and will likely find your ads interesting.

Text link ads

Text link ads appear on a blog page based on the texts that appear in that page’s posts. It attempts to capture the visitors that read that page for the specific content found there. If content in your blog varies from page to page, text link ads provide a good earning opportunity for you.

Affiliate ads

If you want a slightly bigger take, a good choice would be to place affiliate ads on your

blog. This means partnering with a company’s affiliate program and providing links on your pages to products or services offered by that company. This is how eBay and Amazon affiliates earn.

Affiliate ads work best if your blog deals with topics that are relevant to a product or service being offered by partner companies. If your blog deals with tips on coping with stress, for example, you could place a link to an affiliate ad promoting a popular book on stress management that your visitors can buy from a partner company’s website.

Direct ads

Direct ads are a form of web blog advertising that lets you work independently and directly with the advertiser. You simply sell ad placements on your site and negotiate directly with

the company or individual who buys them. These buyers will be called sponsors from then on. This is a good choice for your blog if you have a good number of traffic and a strong niche market. Pricing and the method of payment will depend on your agreement with your sponsor.

 

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There are several ways to monetize a blog.

One of the most commonly used is by selling advertising space, either through text-based advertising or banner ads.

But to do either of these, you will have to look for advertisers who will pay to have their ads placed on your web pages. If you’re unsure on what to do and how to do it, here are tips to help you find blog advertisers to help you generate revenue with your website:

Promote.

Instead of just leaving possible banner ad locations blank, let advertisers know that they are up for grabs. Use ‘Advertise Here’ or ‘Your Ad Here’ texts to indicate their availability.

When advertisers click on these areas, they will arrive on a page where information about buying ad space will be provided. Make sure that there is a webpage that will be used for this purpose specifically. This page may either contain information about your terms or it could be a link that will allow your advertiser to send you an e-mail.

Seek out advertisers actively.

Other than openly promoting your blog for ads, you could also find blog advertisers by targeting them. That way, you get to choose who will place their ads on your blog.

A standard letter of approach to advertisers should contain:

- a brief introduction about yourself

- a short explanation of the purpose of your e-mail

- a short explanation why you’re soliciting their sponsorship or ads

- a concise explanation of the benefits of placing ads on your blog

- details regarding your advertising terms (type of ad placements, industry to which your advertisers belong, maximum number of ads in one webpage, cost, method of payment, etc.)

- important details about your site, such as your subject matter, audience, number of traffic, etc.

Offer sponsorship.

Blog sponsorships are fast becoming a trend online, as the number of businesses utilizing

blogs as an extension of their marketing efforts increases. Through sponsorship, you will be working closely with a company (your advertiser) and promote their products and services through your blogs. Your web pages will also carry that company’s name, brands and logo.

You could also come up with a sponsorship deal wherein specific parts of your blog’s content will be sponsored by the advertiser. This type of blog advertising works well if your site is quite popular already and has a considerable number of visitors.

Do a keyword search.

There are many companies and individuals using Google Adwords who might be interested in an arrangement with you.

Do a simple keyword or key phrase search regarding major topics on your blog. Then seek out sponsored links and find out about the companies that pay for them. Get in touch with these people and offer your blog for their ads.

Take advantage of links.

Blogs and other sites that link with your blog are potential advertisers. If they find your blog interesting enough to link with, they might be open for negotiations regarding advertising.

You might want to send them an e-mail to let them know your blog is available for advertising.

Tap people who use your forums or leave messages.

Another way to find blog advertisers is to offer your ad spots to people who leave comments or messages on your blogs. Seek out people affiliated with a company, group or association. They might be interested to buy ads on your blog.

 

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Vince Tan is at it again.

In case the name Vince Tan is not yet ringing any bells with you, this

is the guy that pulled off one of the biggest firesales of 2007, doing

$69,000 in sales in a mere 7 days.

.out of nowhere.

Yes, he came out of nowhere and racked up the kind of sales that some

never accomplish after years of being online.

He proved that it you WANT it you can do it. In fact, Vince became

quite the inspiration for many a marketer who never thought this kind

of fast online success to be possible.

So, here’s why we’re talking about this now, in 2008. you see, Vince

is going to do it again, this time shooting for 6 or even SEVEN figures

with NO out of pocket expenses!

Vince has made it his personal goal to show that ANYONE that wants to

accomplish this kind of success online can do it, regardless of how

much money they have OR don’t have to start with.

Vince’s firesale will go live on 18th November, BUT for now, you stand a

chance to win the complete firesale package plus some other extra stuff

worth $1,500 (or more!) by going to the site below and guessing the total

value of the firesale package!

Remember, that’s 100+ top IM products that are currently selling in the

market Today!

Of course I’ve already put in my guess ;)

<a href=”http://biggestfiresale.com?a=880″><img src=”http://biggestfiresale.com/secure/contents/promomaterial/promobanner57.gif” /></a>

Vince has already managed to get over 100 Top Marketers to join forces

on this, again, without spending any of his own money, so you really

should follow this closely, and be on the lookout for the official launch

on November 18th, 2008.

<a href=”http://biggestfiresale.com?a=880″><img src=”http://biggestfiresale.com/secure/contents/promomaterial/promobanner57.gif” /></a>

 

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Depending on what type of blog that you have, it might be a good idea to advertise your blog using articles.

For example, say you know about cats and gemstones, and your blog is a place where you post information for people to read about jewelry.

Submitting an article to a website such as Associated Content can be very instrumental in bringing people to your blog.

An good example would be, if you want to talk about the common misconceptions about the colors of gemstones. You could write about the fact that people assume that gemstones such as emeralds, sapphires and rubies are one different color, but the truth is that those stones come in a variety of colors and hues.

Then you can use your blog as a source for your information, as long as you have blogged about those gemstones.

The great thing is that some places, like Associated Content, will pay you for the articles that you write.

So if you sell jewelry on your blog, it’s like being paid twice for your knowledge. Of course, this is just an example of the way you can use articles to advertise your blog.

When you are writing an article, be creative.

You don’t have to be an expert at what you do. If you enjoy writing stories, you can say that posting stories on blogs is a new and different way to share your stories with others.

Then, post your blog link as your source and you have people checking out your blog and your stories.

 

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During your initial foray into web logging, you’ll find that it will take some conscious effort on your part to promote your blog. Of course, you could just simply write feverishly and hope that your blog takes on a life of its own.

But that’s putting your hopes on randomness which might not work in your favor. If the thought of advertising your blog has never crossed your mind, it’s time that you gave it some consideration, especially if you’ve only begun blogging.

Here are ways you can start advertising your blog at little or no cost:

Share information for free.

Don’t expect or demand to be paid for information just yet. You’re still trying to build your reputation and nobody knows you. Focus on putting out excellent quality entries or posts in
your blog. Good content, coupled with enough promotional activity, will put you in the blog
universe’s map. The way to do it is to write articles about your specific topic, articles that are related to your chosen content. Include a short introduction about yourself and your blog and place a link back to your site.

Writing articles helps establish your reputation as a reliable source of information and makes you recognizable. Take article writing a bit further and send it out to article databases or social bookmarking sites where it can generate more buzz and get free promotion. Social
bookmarking sites allow visitors to vote for your article, so the more it gains in popularity, the more exposure your blog will receive.

Target Online Forums are today’s bulletin boards, the equivalent of the office water cooler. These are sites or pages on the internet that people frequent to ask or answer questions, share
their opinions, tell a story, rant, rave or just simply say something.

Seek out online forums where topics related to your blog are found. Forums offer free advertising opportunities for your blog and let you network at the same time.

 

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