Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage – I highly recommend to use WordPress.
Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.
To optimizing a blog is in the most cases very easy to do, it only depends on the blogging service or software you use, the results may look somewhat different.
If you follow some simple rules for search engine optimization (SEO), your blog can rank much higher than any static website page – Google likes blogs and frequently updated fresh content.
Here are the most important rules to follow to get your posts listed for keywords of your choice.
Use your primary keyword in your blog domain
Whether you purchase a separate domain for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.
For example, if you want your blog to get found for the keyword “pay check” get a domain with the keyword “pay check”.
To get a domain name with your own name might make for good branding, especially if your blog is a personal blog.
But if you may create it for business and want the targeted traffic, keywords in the domain nam are the move in the right direction.
Use your primary key phrase in your blog header tags and the title of your posts
If your primary key phrase is “business blogging” make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.
Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.
With software like WordPress you may require the mod_rewrite command to save the title of your entries as a permalink.
Use your secondary keywords in the body of your post
If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately.
Don’t overdo this or your posts will end up sounding unnatural and spammy to readers.
Use your keywords in the anchor text of links
Keywords in links have more importance than simple text.
Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.
Link keywords where they naturally appear in the body text, but again, don’t overdo it, or you’ll end up with spammy looking pages.
Make sure search engines can spider your blog easily
Set up your blog so that the side navigation bar is present on all your pages.
Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.
Get backlinks from other blogs or websites
Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings, but have a look that your links are relevant to your blog content.
I recommend that you focus your linking efforts on the methods here:
Submit your blog to Blog Search Engines and Directories:
Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.
Trackbacks:
You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback urls that others can use to link back to your posts.
But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.
Comments:
You can also get back links to your blog by posting legitimate comments in response to posts on other blogs, but take care to post on blogs with same relevant theme as your own blog!
Update your blog content frequently
There’s no better “food” for search engine spiders than fresh content.
Post and update your blog frequently using all the rules outlined above and there’s no reason why your blog will not get you top rankings in a short period of time.
Stay put
Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish.
You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move.
I wish you all the best and good luck on all your ways
W.M.Heus
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Technorati Tags: content management system, how to do Search Engine Optimization for a blog, optimization seo, search engine optimization for a blog, search optimization, targeted traffic
