It really goes without saying that for SEO in general, when it comes to your SEO Campaign, a large chunk of this is going to be taken up by your article marketing strategy. Of course, this is the most fun part of SEO, and in just a moment, I will go through exactly why this is the case, and why it is beneficial to you when it comes to the off page optimization for your website.
Article Marketing Works In Two Ways
One of the aspects of Article distribution that most webmeisters fail to understand is that it works on two separate fronts, and for those who focus on the goal of backlinks only, this can lead to carelessness, and counter productiveness. By submitting an article for distribution for the sake of earning backlinks, that is really all that is is going to do for you. Along with all aspects of Article Marketing, one of the biggest benefits is establishing yourself as the expert within your niche. As such, distributing your own great articles to the various online directories is a great way of achieving that very goal.
The vast majority of the online article directories have a very high PageRank so naturally one would believe that the pulling power of any backlinks from within those domains would be of some value. This is very correct! What this means to you is that by submitting articles, you are easily going to be discovered in Google as being an expert in that niche. Just think for a moment how beneficial this could be to your brand if the high quality of your articles was consistently maintained.
If you focus your article marketing strategy on this baseline, instead of going for gold (backlinks) the whole time, you are going to find more occurrences of your articles being republished elsewhere, backlink included. Remember, when you submit an article to these online directories, everything else comes naturally, you just need to sit and wait for webmasters to republish your work
It goes without saying that there are many methods of getting your articles distributed. These include article directories, blog networks, and even Web 2.0 properties including Tumblr and Posterous. Some of these services and methods may be regarded as being slightly “black hat” though, so care is always going to need to be taken. In all cases, make sure that you protect your money site at all costs. This is always going to be of the most importance.
Going To Hard And Too Fast
I completely understand, some of us just love to write articles. Personally, I could easily sit here for hours on end and write articles all day, however, building backlinks too fast can be quite dangerous. Google ranks websites on what appears as natural, so if 2000 backlinks suddenly appeared within the space of a week, you could easily be penalized by Google for your efforts.
Last Piece Of Advice
Always treat your articles like they are a direct reflection of your opinion, or the expertise that you want to share. Article Marketing is just as much about brand building as it is about buckling generation. If you promote too hard in your articles, people will lose their trust in you, and the article probably will not be approved anyway, however, the key here is to make sure that every single piece of content that you place on the web is a direct reflection of the quality that you share, and the quality that you represent.
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